The onus will and should always be on the individual if we are ever to bring about the level of change required to reach the objectives stated by the carbon industry.
Any policy prevarication and lack of coherency in a supportive innovation framework would undermine Australia's potential to succeed in the global carbon market.
Protectionist policies are being justified with false claims they will protect the environment and jobs.
The question is not only how can we make an emissions trading scheme fair and yet still work, but also: is now the right time to have one?
Current business systems are financially focused and are not designed to handle non-financial data with accuracy.
Instead of wasting time with an impossibly complex and ultimately hopeless carbon trade regime, let us swiftly implement a 100 per cent renewable energy system.
To meet our future energy needs in a cleaner way, we will need a mix of technologies, not just one.
People voluntarily reduce their carbon footprint because they want to see a net reduction of emissions; it's important carbon trading scheme doesn't undermine this effect.
It's better to be doing something rather than nothing as long as you don't make misleading statements to the market in an attempt to make your product something it's not.
Any cut is better than nothing... but only if we achieve it.